Unleashing the Mega Trends in HoReCa

Catering to the Evolving Palate: HoReCa players are passionately catering to changing consumer demands, offering an array of food choices that resonate with current trends. From health-conscious options to vegan and gluten-free delights, and the rise of functional foods and exotic local cuisines, the menu card is expanding, enticing customers with delightful and innovative choices.

Sustainability as the New Compass: With an eye on sustainability, HoReCa brands are making a difference. Embracing 100% biodegradable packaging, responsibly sourced produce, and a focus on water stewardship and carbon emissions reduction, these forward-thinking companies embrace a mission to protect nature, while ensuring guest and employee safety.

Convenience Redefined: Convenience is the heartbeat of the gastronomy business, and HoReCa is reinventing it. Dark kitchens with virtual presence ensure swift deliveries, while augmented reality menus, QR codes, and kiosks minimize contact and maximize engagement. Supply chain optimization and improved delivery lead times further amplify the convenience factor.

Digital Transformation: A Game-Changer for HoReCa

Data-Driven Delights: HoReCa players must harness big data to create unforgettable customer experiences. Contextual commerce, powered by consumer insights, offers personalized and adaptive journeys, captivating customers at every step.

Technology for a Sustainable Future: Sustainability goals become attainable with the right technology. Waste tracking, carbon footprint reduction, and smart energy systems are the pillars of a greener HoReCa industry. Collaborative efforts among major players pave the way for impactful change.

Convenience through Innovation: The digital revolution must elevate convenience to new heights. Imagine a seamless digital check-in process, eliminating tedious paperwork, and ushering in a new era of guest satisfaction. IoT-based solutions for people monitoring and queue management ensure compliance with social distancing measures.

Cloud Adoption: Unleashing Potential: HoReCa brands must embrace cloud migration for enhanced cost efficiencies and technological prowess. From improving point-of-sale experiences to optimizing operations, cloud-based solutions revolutionize the industry, driving growth, and customer loyalty.

References

Guria, A., Onnebrink, H., & Schueler, A. (2023, July 25). DIGITALIZATION – AN IMPERATIVE TO REIMAGINE HORECA SEGMENT IN 2023 AND BEYOND. Retrieved from nasscom community: https://community.nasscom.in/communities/digital-transformation/digitalization-imperative-reimagine-horeca-segment-2023-and-1

https://www.enicbcmed.eu/u-solve-partners-jordan-celebrate-opening-their-sustainable-development-goals-hub

https://vietnamnet.vn/en/digital-transformation-provides-excellent-occasion-to-change-national-position-709463.html